{"id":10498,"date":"2025-07-07T16:56:33","date_gmt":"2025-07-07T14:56:33","guid":{"rendered":"https:\/\/meine-renditeimmobilie.de\/?p=10498"},"modified":"2025-07-07T16:56:33","modified_gmt":"2025-07-07T14:56:33","slug":"rolex-as-an-investment-are-datejust-submariner-co-a-good-investment","status":"publish","type":"post","link":"https:\/\/meine-renditeimmobilie.de\/en\/rolex-as-an-investment-are-datejust-submariner-co-a-good-investment\/","title":{"rendered":"Rolex as an Investment \u2013 Are Datejust, Submariner &#038; Co a Good Investment?"},"content":{"rendered":"<p style=\"font-weight: bold\">\r\n\tThe value appreciation of Rolex and other luxury watches can only partially keep up with the returns of other asset classes such as stocks, real estate, or gold.\r\n<\/p>\r\n<p style=\"font-weight: bold\">\r\n\tThis depends on the specific model, the condition, and whether the watch comes as a complete set, including packaging and receipt. A documented history can further increase the value, especially if a famous previous owner can be proven.\r\n<\/p>\r\n\r\n<section>\r\n\t<h2>Most Searched Rolex Watches<\/h2>\r\n\t<p>\r\n\t\tNot all Rolex models are equally in demand. Here is a list of the most frequently searched Rolex models online, sorted by popularity:\r\n\t<\/p>\r\n\t<ol>\r\n\t\t<li>\r\n\t\t\t<strong>Datejust:<\/strong> The first waterproof automatic wristwatch when it debuted in the 1940s.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\t<strong>Submariner<\/strong> (Worldwide #1, in Germany #2): Rolex\u2019s first diving watch; affectionately called &#8220;Hulk&#8221; due to the green bezel. Now joined by Deepsea and Sea-Dweller as further diving models.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\t<strong>Daytona:<\/strong> Actor Paul Newman frequently wore one, though never an official brand ambassador. His &#8220;Newman Daytona&#8221; sold for 17 million USD in 2017 \u2014 the story behind the watch clearly paid off.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\t<strong>Day-Date:<\/strong> The \u201cpresident\u2019s watch,\u201d worn by Lyndon B. Johnson, Richard Nixon, and Gerald Ford. In the 1950s, the fully written weekday was innovative \u2014 now available in 26 languages, including Ge&#8217;ez from the Horn of Africa.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\t<strong>Land-Dweller:<\/strong> A brand-new model designed to run longer and more accurately thanks to several technical innovations.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\t<strong>Oyster Perpetual:<\/strong> A relatively simple-looking classic from the 1940s.\r\n\t\t<\/li>\r\n\t<\/ol>\r\n<\/section>\r\n\r\n<section>\r\n\t<h2>Tips for Investing in Rolex Watches<\/h2>\r\n\t<p>\r\n\t\tA few basic things should be kept in mind when buying Rolex watches as an investment:\r\n\t<\/p>\r\n\t<ul>\r\n\t\t<li>\r\n\t\t\tStainless steel instead of gold or platinum: Stainless steel models are popular and naturally cheaper, offering more potential for appreciation than already expensive precious metal versions.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\tStick to high-demand models like Datejust, Submariner, and Daytona, as they are easier to sell. These are also more likely to increase in value, unlike lesser-known models which may not appreciate at all.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\tBuy from reputable dealers, auction houses, and similar sources \u2014 and ensure all documentation and components are complete.\r\n\t\t<\/li>\r\n\t\t<li>\r\n\t\t\tKeep an eye on the watch market: Are there rumors of a model being discontinued? Is Rolex planning to relaunch a classic?\r\n\t\t<\/li>\r\n\t<\/ul>\r\n<\/section>\r\n\r\n<section>\r\n\t<h2>To Wear or Not to Wear<\/h2>\r\n\t<p>\r\n\t\tPeople often say you should enjoy the watch \u2014 meaning wear it. For some, the Rolex is the last thing they take off at night and the first thing they put on in the morning.\r\n\t<\/p>\r\n\t<p>\r\n\t\tBut does wearing it harm the value? Wouldn\u2019t it be better to keep the Rolex in its box, untouched, just to maintain its worth?\r\n\t<\/p>\r\n\t<p>\r\n\t\tA Rolex worn by a regular person will generally be worth less than an identical unworn model.\r\n\t<\/p>\r\n\t<p>\r\n\t\tBut with Paul Newman, it was likely the opposite: Had he never worn it, his Daytona may not have fetched the 17 million USD at auction \u2014 a price justified by its connection to the Hollywood star.\r\n\t<\/p>\r\n<\/section>\r\n\r\n<section>\r\n\t<h2>Price Development of Rolex Watches<\/h2>\r\n\t<p>\r\n\t\tAccording to <a href=\"https:\/\/www.chrono24.de\/chronopulse.htm?period=max\" target=\"_blank\" rel=\"nofollow\">Chronopulse<\/a>, luxury watches appreciated by nearly 38 percent on average between early 2019 and mid-2025 \u2014 an impressive annual increase of around 6 percent.\r\n\t<\/p>\r\n\t<p>\r\n\t\tHowever, the site also shows that gains vary significantly between different models.\r\n\t<\/p>\r\n\t<p>\r\n\t\tBased on the past 6 years, it remains unclear which models will appreciate most in the future.\r\n\t<\/p>\r\n\t<p>\r\n\t\tThe biggest gains weren\u2019t even from Rolex but from specific models by Audemars Piguet, Cartier, and Patek Philippe \u2014 increasing in value by 100 to 176 percent over 6.5 years.\r\n\t<\/p>\r\n\t<p>\r\n\t\tThe best-performing Rolex was the \u201cDay-Date 36\u201d with 84 percent (ranked #10), followed by the \u201cDatejust 36\u201d with 65 percent (ranked #14).\r\n\t<\/p>\r\n<\/section>\r\n\r\n<section>\r\n\t<h2>Rolex and Other Luxury Watches: Limited Investment Potential<\/h2>\r\n\t<p>\r\n\t\tThe above increases reported by Chronopulse may make luxury watches appear like attractive investments.\r\n\t<\/p>\r\n\t<p>\r\n\t\tHowever, price trends differ widely by model. For instance, the \u201cOyster Perpetual 41\u201d dropped 25% in value, and a Patek Philippe \u201cCalatrava\u201d is now worth less than half of what it cost 6.5 years ago.\r\n\t<\/p>\r\n\t<p>\r\n\t\tThus, Rolex and other luxury watches are not suitable for investors seeking a secure and stable investment.\r\n\t<\/p>\r\n\t<p>\r\n\t\tWe can only recommend them to investors with substantial expertise, a passion for watches, and significant wealth in other asset classes.\r\n\t<\/p>\r\n\t<p>\r\n\t\tEven for knowledgeable and wealthy investors, we would not suggest making luxury watches the largest part of their portfolio.\r\n\t<\/p>\r\n\t<p>\r\n\t\tAnd collecting lower-tier luxury watches is likely unwise, as demand may not be as strong or enduring as for top-tier brands: If you do invest, go with Rolex or even more exclusive, globally coveted names.\r\n\t<\/p>\r\n<\/section>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>The value appreciation of Rolex and other luxury watches can only partially keep up with the returns of other asset [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/meine-renditeimmobilie.de\/?p=10480","footnotes":""},"categories":[172],"tags":[],"post_folder":[258],"class_list":["post-10498","post","type-post","status-publish","format-standard","hentry","category-investment","en-US"],"_links":{"self":[{"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/posts\/10498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/comments?post=10498"}],"version-history":[{"count":3,"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/posts\/10498\/revisions"}],"predecessor-version":[{"id":10502,"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/posts\/10498\/revisions\/10502"}],"wp:attachment":[{"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/media?parent=10498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/categories?post=10498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/tags?post=10498"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/meine-renditeimmobilie.de\/wp-json\/wp\/v2\/post_folder?post=10498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}